If a social occasion calls for “dressy casual” attire, chances are dress denim will be the go-to choice for most men and women. Spurred by a resurgence in designer jeans and a demand for comfort in clothing, denim is showing up just about everywhere – from dinners out to executive board meetings. Finding the perfect pair of jeans is perhaps one of life’s biggest fashion challenges. When you find a flattering brand, style and fit, you want the relationship to last forever… especially given the premium price tag. Here are a few tips and some helpful information to keep your dream jeans looking like the first day you met.
Avoid Agitation. Your number one priority is to prevent fading or color loss while maintaining the shape of your jeans. How and how often you clean your jeans will determine how long of a life they will have. Hot water, harsh detergents, and rubbing contact all have an impact. Limit washings to 5-10 wearings. If you have a small stain, spot clean using a damp cloth or an old toothbrush with a mild soap. When it is time to throw your jeans into the washer, turn them inside out to prevent excessive fading and color loss that can result from spin cycle agitation. Remember to unroll the cuffs so dirt and sand do not get trapped in. Avoid using harsh soaps as they tend to wash out the indigo blue tint of the denim.
Give Them the Cold Treatment. Choosing a cold-water spin cycle and a detergent made for cold-water cleaning is added protection against fading and shrinking. The heat in your dryer is your blue jeans’ number one enemy so air dry instead. You should also keep them turned inside out (and out of the sun) which will not only prevent fading but will also help ensure that the interior pockets will dry. A collapsible clothes rack is perfect for the job.
GreenEarth Dry Clean. Whether you have embellished jeans that require a gentle clean, have a tough stain, or you simply can’t fathom not washing your favorite pair after one or two wearings, dry cleaning with a silicone-based solvent like GreenEarth is a great alternative for preserving their look and fit. Unlike the harsh, petroleum-based solvents used by most dry cleaners, GreenEarth is safe to use on all fabrics. Colors do not fade. Fabrics do not shrink. Best only uses GreenEarth for dry cleaning items, so all you have to do is let us know that you want your jeans dry cleaned, not washed, when dropping them off. With Best’s same-day service, having your best jeans ready to wear is as easy as can be.